The primary function of the goalie mask is to provide protection for the goalie's face. Made from new energy resistance materials like fiberglass and Kevlar, the goalie mask has taken on another role, that of self expression for the goalie. This is best summed up in a quote from Toronto artist Dave Arrigo: "The goalie mask is a billboard to that player's soul". The use of the goalie mask as a form of self expression is a growing trend in the NHL. These works of art give the goal a way to standout and connect with fans on a more personal level. Skilled artists are being used to create the look and feel of the goalie mask art work.
References:
Website: NHLOutsider - The Art of an NHL Goalie Mask: http://mvn.com/outsider/2009/02/post-2.html
Photos: Flyershistory.net - Flyers Goalie Mask Gallery: http://www.flyershistory.net/cgi-bin/gm.cgi
I agree with what they are trying to do with the masks to make them more like the player. But in doing this are they also still thinking about the safety of the player. I cannot imagine being smacked in the face with a hockey puck!
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