Sport logos have been around since the sports themselves. And just as the game evolves, so did their logo. Over time logos are changed or redesigned to fit today's time. Some are simply made bolder, simpler, stronger colors, different colors and others are scratched and made-a-new. An example of this is the Boston Red Sox. They continued to stay true to their colors over the years. The first logo was created back in 1908, then more detailed was added when the second logo was created in 1979 and used up until 2008. Only recently has the logo returned to the original sox.
A logo represents that team's brand, a symbol of who and what they are. While some changes may redefine for the better, some may make it worse. Not all fans may give the thumbs up or the market may not be there to make the money it use too.
Sources:
Info/Picture - http://logodesignerblog.com/baseball-football-and-basketball-logo-design-evolutions/
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